UNIVERSITY OF MINNESOTA
ART DIRECTION, CREATIVE CONTENT DIRECTION
The University of Minnesota is educating the next generation of leaders and holds a strong presence in Minnesota and beyond as a steward of innovation and sustainability. This campaign introduced a concept for a new construct in UMN messaging: M vs __.
Working alongside writer Dennis Cass, I developed an approach to unify UMN content generation under a single hub, rather than isolated publications on departmental sites.
The Catalyst is a concept for an executive briefing content publication that connects C-suite professionals with actionable insights from recent UMN findings.
The Versus conference is a concept for a new series of U events modeled after Ted Talks. Conference events will feature interdisciplinary discussions and panels from leading experts.