MN LOTTERY GOPHER 5
ART DIRECTION, CAMPAIGN CONCEPT
FULL POCKET GOPHER
The Minnesota Lottery game Gopher 5 wasn’t getting enough love. This campaign concept sets out to change that with the introduction of the Full Pocket Gopher, a legendary Minnesota creature with the power to fill your pockets with cash.
ACTIVATION:
THROUGH THE GOPHER HOLE - AR EXPERIENCE
Most players pick up Gopher 5 betting slips at their local convenience store. Betting Slip Buddies are realistic Full Pocket Gopher plushies that sit on c-store shelves to enhance the shopability of tickets.
ACTIVATION:
BETTING SLIP BUDDIES