ProElite Supplement Launch
campaign direction, Animation Direction
Selling through the power of two
ProElite Feeds are known to their customer base as an ultra-premium horse feed. So when my team was faced with the task of adding a new line of dietary supplements to their product line, we knew we had to connect with what consumers already know and love about their feeds. With a campaign encompassing print, video, social, and web, we reinforced brand awareness and emphasized to consumers that some things (like feed and supplements) are just better together.
Re-imagining the ProElite e-commerce experience meant prioritizing ease of use without skimping out on the details that horse owners look for when feeding their equine athletes.
Partnering with professional riders across different equine disciplines allowed us to tap into their communities to establish ProElite supplements as a trusted formulation for performance horses.
