NOOM
ART DIRECTION, EXPERIENTIAL, SOCIAL
Noom is well-known for their popular weight loss app. Yet Noom sought to reach new audiences and expand their service offerings. Noom for Work champions behavioral change at both the individual and organizational level.
As art director, I oversaw the creation of a launch experience for the HLTH conference that featured a larger-than-life app demo display and highlighted customer stories.
This campaign incorporated LinkedIn outreach and web experience updates to drive awareness and engagement for Noom for Work.