The design process began with a survey of team members and brand stakeholders. I then facilitated the assembly of survey results into a collection of common themes and attitudes which later drove the visual portion of design. During this phase I also conducted extensive research into competitor sites and brands, taking note of inspiration and chances to stand out from the crowd.

After the discovery phase, we moved into loose visual concepting. First, my team and I collaborated on our new logo, which then guided our wider branding for the web.

After creating a series of web-friendly branding directions, the focus pivoted to stress-testing my concepts and fleshing out final designs. In this phase, our choices were shaped by the findings of our original UX research.

As we decided on our final branding and web layouts, we polished the project further by ensuring we rebranded all assets and their corresponding use-cases. In this phase, my primary focus was the design of our web celebration of the agency’s 15th anniversary.